<aside> 💛 MIA Tip: Use this template to streamline your team's productivity and collaboration with strategy, projects, tasks, docs, and experiments all in one.
Need some help working with this template? Check out the supporting article on How to build a Growth Process & Growth Machine.
</aside>
Awareness — Get X number of people to know about us.
Acquisition — Get X number of people to visit our website.
Activation — Get X number of people to do something important like signing up or trying our app.
Retention — Get X number of people to come back to us again, daily, weekly, and monthly.
Referral — Make X number of our happy users tell others about us.
Revenue — Get X amount of money from our users.
| Name | Role | Type |
|---|---|---|
| @Anonymous | VP Growth | Core Team |
| @Anonymous | Growth Marketing Manager | Core Team |
| @ | Growth Product Manager | Core Team |
| @ | Growth Engineer | Core Team |
| @ | CS Manager | Core Team |
| @ | Sales Manager | Core Team |
| @ | Lifecycle Marketer | Core Team |
| @ | Content Marketer | Core Team |
| @ | Community Manager | Collaborator |
#growth — A channel dedicated to discussions on optimizing the entire customer funnel, integrating marketing, product, and engineering to enhance metrics like daily active users (DAUs), customer lifetime value (CLV), and annual recurring revenue (ARR).
#marketing — A channel for top-of-funnel activities, covering strategies for driving awareness and acquisition, including content creation, paid acquisition, PR, and more.
<aside> 💛 Courtesy of marketinginaction.xyz & James Praise.
</aside>