I believe that the best ideas are those that move people to action. My talks are rooted in real-world experience, practical frameworks, and a deep passion for helping others grow.
James Praise
Community Builder | Marketing Strategist | Teacher | Mentor
👉🏽 See the playlist of speaking engagements on YouTube.
Partners & Speaking Engagements
I hosted a workshop where I taught the prompt engineering framework behind my 40 plus Custom GPTs. I showed marketers how to build clear, reusable prompts using my nine-step structure and shared examples from real projects.
Contributed to a live panel discussion on “Building GTM Motion as a Solo PMM in B2B and B2C,” and shared practical frameworks and personal experiences on designing GTM strategy, managing cross-functional alignment, and creating impact as a solo PMM in both B2B and B2C contexts.
Panelist – Break Into Product Marketing
I had a thoughtful conversation with Onyinye Nwankwo on the Early Stage Marketer Podcast. We explored what it feels like to be the first or only marketing hire at early stage startups and how the responsibility forces you to build structure from day one.
Guest – Early Stage Marketer Podcast
I joined a panel discussion on Data Storytelling, sharing insights on how marketers can transform raw data into compelling stories that connect, persuade, and drive results.
Panelist – Data Storytelling with CareerBuddy
On this podcast, I shared my insights on why today’s marketers must lean into the technicalities of AI and GTM engineering, alongside creative skills, to succeed in the marketing industry’s next big shift.
Speaker – The Future of Marketing is Technical
Served as a pre-event judge for the Professor Ayodele Awojobi Design Competition (PAADC) for the second consecutive year. Also delivered a masterclass titled “Public Speaking: The Art of Pitching”—training finalists to pitch their innovations with confidence and clarity.
Delivered a session on Effective Strategies for Driving Product-Led Growth, illustrating how product teams can activate growth loops, improve retention, and scale adoption through experimentation and customer insight.
Speaker – Effective Strategies for Driving Product-Led Growth
Spoke on Building a Robust Customer Acquisition Engine for B2C Digital Businesses, sharing actionable playbooks for creating repeatable systems that attract, convert, and retain customers at scale.
Speaker – Building a Customer Acquisition Engine
Offered career guidance to students during a panel themed “How to Build a Borderless Career in the World of Work,” sharing lessons on global thinking, transferable skills, and leveraging digital platforms for opportunity.
Panelist – Building a Borderless Career
Joined a panel of industry experts to discuss how startups can innovate with focus—building products that align with customer needs, viable business models, and the realities of their target markets.
Speaker – Innovating In The Right Direction
Participated as a panelist at Utiva’s Tech Sales Conference, discussing how founders and professionals can navigate market disruptions, align sales and marketing teams, and drive sustainable revenue growth.
Speaker – utiva Tech Sales Conference
Moderated Bujeti’s second webinar on Regulatory Compliance, leading a conversation with experts on navigating compliance frameworks, risk management, and business registration for startups in Africa.
Moderator – Regulatory Compliance Webinar
Served as a panelist in a session on AI’s role in transforming Sales and Marketing, explaining how data and automation can improve targeting, personalization, and revenue acceleration.
Speaker – RevGrowth Community Session
Moderated Bujeti’s first Financial Literacy Webinar, facilitating an engaging conversation on the fundamentals of financial management, access to capital, and growth strategies for entrepreneurs in Africa.
Moderator – Financial Literacy Webinar
Led a masterclass on Product Marketing for beginners in tech, guiding participants through positioning, messaging, and GTM frameworks to help them break into the field with confidence.
Speaker – utiva Product Marketing Masterclass
Served as a pre-event judge for the Professor Ayodele Awojobi Design Competition (PAADC 7.0), evaluating early-stage innovation concepts from undergraduate teams across Nigeria.
Pre-Event Judge – PAADC Design Competition 7.0
Acted as an event judge for the Product Innovation Pitches, assessing technical feasibility, business potential, and storytelling quality of finalist presentations.
Product Innovation Pitches – PAADC 2023
Contributed to a panel discussion on business sustainability and scaling strategies, sharing lessons from helping startups align revenue models, operations, and brand storytelling for long-term growth.
Panelist — Bujeti x TheCANS: Business Sustainability, Growth & Scale
Participated in Lagos Startup Week as a panelist, discussing ecosystem growth and startup resilience within Africa’s rapidly evolving tech and innovation landscape.
Panelist – Lagos Startup Week 2023
Joined the Prime Startups panel at Lagos Startup Week 2023, contributing insights on building scalable businesses and fostering community-driven innovation.
Panel Contribution – Prime Startups LSW 2023
Shared personal and professional insights on remote work and migration, highlighting how African tech talent can access global opportunities while remaining locally impactful.
Panel Session: Remote Working & Better Migration Experience for Techies – LSW 23
Spoke at the Lagos Executive Cloud Technology Summit by CIL and AWS, sharing practical strategies for digital transformation, product innovation, and cloud-led business growth.
Speaking Engagement: CIL x AWS – Lagos Executive Cloud Technology Summit 2023
Delivered a keynote session at the Lagos Executive Cloud Technology Summit 2023 on how African enterprises can harness cloud technology and go-to-market innovation to scale sustainably.
Keynote Session: CIL x AWS: LECS 2023
Joined Univacity’s Tech Tuesday Conversation to discuss how young professionals can navigate career growth in tech, marketing, and entrepreneurship by building leverage through learning.
Tech Tuesday Conversation: Univacity
Participated in Univacity’s Twitter Space discussion on “Female Staff vs Female Bosses: Unresolved Issues – Myth or Fact”, contributing perspective on leadership, inclusion, and organizational culture.
Twitter Space: Female Staff vs Female Bosses: Unresolved issues; Myth or Fact – Univacity
Recognized as one of Africa's Top 20 Marketing Leaders for 2025, an honor that celebrates individuals who are driving product-led growth across the continent. Participated in the recognition ceremony at Paystack, where I connected with founders, operators, and practitioners driving marketing innovation.
APMP Marketing Leaders Award 2025
TechCabal included me among the operators shaping how African startups move from innovation to market adoption in APMP’s Top 20 Index. The feature references my work across B2B SaaS GTM strategy, community-led education through Marketing In Action, and hands-on support for more than 20 companies. These efforts have contributed to over $10M in pipeline, 15 launches, and measurable revenue growth, reinforcing my view that product marketing is the bridge between product teams, sales teams, and the market.
Techcabal – African Marketing Operators Feature
The Condia/Benjamin Dada feature lists me among Africa’s leading product marketing voices for my work driving GTM clarity and measurable growth outcomes for SaaS companies. The article highlights the reach of my knowledge ecosystem through Marketing In Action, where thousands of founders and operators learn practical frameworks each week.
Condia – Product Marketing Leader Feature
Smarketers Hub featured my perspective on the skills gap in AI adoption across African marketing teams. I explained how real-time experimentation, workflow documentation, and systems thinking shaped my AI capability. I also spoke about the structural gap in AI education on the continent and why marketing-focused, application-driven learning is the path to bridging that divide for operators across Africa.
Smarketers Hub AI Competence Feature
The Tech Sales & Partnerships Community (TSPC) invited me to share my perspective on the evolving relationship between marketing and sales teams, emphasizing why modern organizations must adopt a unified Go-To-Market (GTM) philosophy to drive alignment, efficiency, and growth across the funnel.
Featured in the Marketing In Action Newsletter as part of the T-Shaped Marketers in Africa series, which spotlights practitioners who combine breadth in marketing knowledge with deep expertise in execution, showcasing my approach to building frameworks, systems, and communities that translate marketing strategy into real business impact.
James Praise – T-shaped Marketer
The Africa Fintech Summit spotlighted my insights from leading marketing and growth at a B2B fintech company in Nigeria. My contribution analyzed trends in business financial management, product-led growth, and digital adoption, offering data-driven perspectives on the future of fintech marketing across the continent.
Africa Fintech Summit – Fintech Marketing Outlook for Nigeria (2024)
Interviewed by BusinessDay on how artificial intelligence (AI) is reshaping customer-centric marketing in Africa. I discussed how data, automation, and behavioral intelligence can unlock more personalized, impactful customer experiences, and why marketing leaders must balance human empathy with machine efficiency.