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How we developed and executed a bottom-of-funnel SEO strategy for Distrobird that helped rank for 3,000 keywords, generate 5,000 clicks, and reach over 500k monthly impressions—in just three months.
The first thing we do is make a list of all competitors. This includes companies we’re currently up against and those we want to compete with in the future. We don't just rely on search volume metrics from tools like Ahrefs; I check out competitors' traffic too, as it can often be higher than these estimates.
We focus on creating and publishing bottom-funnel content fast. The key types of articles we prioritize are:
Next, we draft initial articles based on the competitor list and content strategy. We ensure that my content is comprehensive, informative, and adds real value to the reader.