<aside> 💛 Hi! This is James Praise, founder of Marketing In Action where I create and share marketing templates and frameworks for marketers and founders to put marketing into action every week.

This is the template I am using to launch the Marketing In Action Newsletter as a Product on Product Hunt.

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Quick Tips

• Set conversion goals for your ProductHunt launch. Don’t get distracted by upvotes.
• Hold off on your launch until you build up an audience of at least 400 people. Preferably more.
• Add value to startup communities to build social capital before your launch. This can be converted into quality upvotes and engagement on launch day.
• Prepare your emails (and any corresponding social media posts) in advance.
• Try to find a reputable hunter, and ask them to hunt your product. Make sure you pass off all your assets to them well in advance of your launch day.
• Schedule your launch for a Tuesday, Wednesday, or Thursday morning—at 12:01 am PST.
• Launch on Friday, Saturday, or Sunday if you only care about winning the PH contest.
• Preview your post in advance. If you wouldn’t click it, neither will anyone else.

Product Hunt Launch Plan

Pre-Launch 🛠

Build a list of supporters

• [ ] Create a spreadsheet and add all product users, community members, newsletter subscribers, active PH users, colleagues, friends, and anyone else in your network who can support you on the day of launch.

• [ ] Join and actively participate in relevant online communities weeks before launch. You can find a list of communities here and here.

• [ ] Identify and connect with potential influencers or thought leaders in your industry for support.

• [ ] Connect with people who upvoted or commented on similar product.

• [ ] Announce your launch week ahead on social media platforms like Twitter, LinkedIn, and Facebook to gain visibility and attract early adopters.