I write about Marketing, and things that happen in life. I mostly publish these in my newsletters—Marketing In Action, and RealTalk.
Marketing In Action | James Praise | Substack
RealTalk | James Praise | Substack
First, don’t judge a book by its cover—unless that cover perfectly matches your minimalist workspace.
What I’ve learned from reading books over the last 15 years (+ my reading list)
Because over 70% of CEOs in Fortune 500 companies have MBAs, and Mark Zuckerberg & Bill Gates dropped out of Harvard.
2024 was the year I truly figured out my life and went 10x on everything.
The wedding was ours, but the opinions were endless—family, friends, pastors, social media, and well-wishers. We didn’t listen.
How I married the love of my life in Nigeria (+ Wedding Plan & Budget Template)
If you're feeling lost, stuck, confused, or conflicted, here are useful frameworks that can help you uncover your true values and design a meaningful, purposeful life.
Figuring out what to do with your life
I learned. And I learned the hard way. This is why I am trying to decentralize common sense.
2023 - The year I stopped playing
Why did the Christian fall under the anointing? Jesus swept him off his feet.
A letter to the Church in Sub-Saharan Africa
Why are you running?
Work remotely in Nigeria or JAPA
Quit your job like a rockstar.
The numbers don’t lie, but you need to make sure you have the right numbers.
Metrics, Measurements, and Manipulations
I spent the most part of the year 2021 in and out of hospitals, taking tests, consuming pills and IV/IM fluids, trying to stay alive.
How to use the creation and strategic distribution of content to engage your audience, and encourage them to pay, stay, and invite their friends.
MIA #08: How to Execute a Content-Led Growth Strategy (+ Template)
How to organize a marketing resource library and swipe files that power your marketing machine with endless inspirations and templates.
MIA #07: How to Find and Keep Marketing Inspirations (+ Template)
A step-by-step guide to selecting and prioritizing marketing channels that fit with your market, product, and business model.
MIA #06: How to Choose Customer Acquisition Channels (+ Template)
A deep dive into when and where growth marketing evolved, and who was involved.
MIA #05: The Growth Marketing Timeline
A practical guide to building a successful growth machine that is scalable, predictable, and repeatable.
MIA #04: Building a Growth Process & Growth Machine (+ Template)
A practical guide to structuring your growth team, and executing Product Led, Sales Led or Hybrid GTM motions.
MIA #03: Building a Growth Team & Executing a Growth Motion (+ Template)
A practical guide to finding and hiring growth generalists, channel specialists, and ensuring acquisition channels are delivering performance.
MIA #02: How to Find & Hire a Growth Marketer (+ Template)
How to define and communicate the unique value and benefits of your offering in a way that resonates with your target audience.
MIA #01: Positioning Case Study with MIA Newsletter (+ Template)