Hi, I’m James

I’m a Product & Growth Marketing consultant with 7+ years of experience helping SaaS startups launch, scale, and grow with clarity and execution.

Startups I’ve worked with

15+ product launches across SaaS teams in the US, Africa, and Europe.

Pipeline delivered

$10M+ in revenue pipeline generated through positioning, GTM, and lifecycle programs.

Growth impact

500%+ customer growth and 35% lift in SQLs across projects.

Content pieces created

Published 50+ playbooks and templates across product marketing, strategy, content, lifecycle, demand gen, growth, and PLG.

My background

Over the past 7 years, I’ve worked with 20+ companies across 3 continents (Africa, North America, and Europe)—leading go-to-market (GTM) strategy, customer acquisition, and demand generation efforts.

I’ve partnered with bootstrapped, seed, and Series A startups across B2B, SaaS, Fintech, EdTech, and Martech.

I’ve also been a founding marketer multiple times, building marketing functions from the ground up at Reform, FunnelEnvy, Bujeti, Distrobird, and Cecure Intelligence, while mentoring founders through SBC Afritech and PAADC accelerators.

I built my consulting practice—and my agency, TITAJA, an on-demand subscription-based PMaaS service—to solve the problems I kept seeing again and again:

• Startups wasting budget on agencies that only deliver campaigns, not systems.
• Consultants who hand over decks but never stay for execution.
• Founders forced to figure out product marketing alone, through costly trial and error.