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My website has outgrown this Notion page. Check out the latest version at https://jamespraise.xyz/work/

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Hi, I’m James.

I’m a GTM operator who builds the systems that help businesses acquire customers, launch products, and grow revenue predictably.

• $10M+ in revenue pipeline generated through positioning, GTM infrastructure, outbound, paid, and AI-assisted execution.
• 15+ product launches across teams in the US, Africa, and Europe.
• 500%+ customer growth and 35% lift in SQLs across projects.
• Built and open-sourced 30+ AI agent skills for marketing & GTM, now used by AI-native GTM teams worldwide.
• Published 50+ playbooks, templates, and breakdowns across product marketing, growth marketing, GTM engineering, AI, strategy, content, lifecycle, demand generation, and PLG.

My background

Over the past 8 years, I’ve worked with early- to growth-stage companies across 3 continents (Africa, North America, and Europe)—leading go-to-market (GTM) strategy, customer acquisition, and demand generation efforts.

I’ve partnered with bootstrapped, seed, and Series A startups across B2B, SaaS, Fintech, HRTech, EdTech, HealthTech, AI, Robotics, MarTech, and ecommerce.

I’ve also been a founding marketer multiple times, building marketing functions from the ground up at Reform, FunnelEnvy, Bujeti, Distrobird, and Cecure Intelligence, while mentoring founders through SBC Afritech and PAADC accelerators.

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Engage me for Go To Market Services

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My Projects

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