Hi, I’m James.

I’m a Product & Growth Marketing consultant with 7+ years of experience helping SaaS startups launch, scale, and grow with clarity and execution.

• 15+ product launches across SaaS teams in the US, Africa, and Europe.
• $10M+ in revenue pipeline generated through positioning, GTM, and lifecycle programs.
• 500%+ customer growth and 35% lift in SQLs across projects.
• Published 50+ playbooks, templates, and breakdowns across product marketing, strategy, content, lifecycle, demand gen, growth, and PLG.

My background

Over the past 7 years, I’ve worked with 20+ companies across 3 continents (Africa, North America, and Europe)—leading go-to-market (GTM) strategy, customer acquisition, and demand generation efforts.

I’ve partnered with bootstrapped, seed, and Series A startups across B2B, SaaS, Fintech, EdTech, and Martech.

I’ve also been a founding marketer multiple times, building marketing functions from the ground up at Reform, FunnelEnvy, Bujeti, Distrobird, and Cecure Intelligence, while mentoring founders through SBC Afritech and PAADC accelerators.

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Engage me for Product Marketing Services

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My Projects

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